14 Innovative Social Commerce Ideas To Boost Reach, Exposure And Sales

As a member of the Forbes Agency Council, Kim Lawton, CEO of Enthuse Marketing Group, an experiential agency, shared how creative social commerce ideas brands can leverage to captivate their audience, enhance customer engagement and boost sales.

“Gamification is the next big innovation for social commerce,” Lawton said. “Tapping into the natural human desire for competition, achievement and reward makes it a powerful tool for increasing engagement and driving sales. Brands that successfully curate a fun experience that incentivizes customers to take action will increase brand loyalty, reach new audiences and stand out from their competitors.”

Click here to read the whole article and learn from the other council members.