Kristy Snyder has experienced the potential that education has to empower people and change lives. As a lifelong educator, Kristy has taught children of all ages and across the educational spectrum –from academically gifted children to those with learning disabilities. While she found teaching personally rewarding, it didn’t offer the professional growth she was seeking. When Kim Lawton approached her with her vision of creating a women-owned experiential agency that centered on brand education as a core offering, Kristy saw an opportunity to utilize her background as an educator in an entirely new light.
Kristy’s skills as an educator align perfectly with her role as Chief People Officer at Enthuse where she is responsible for developing opportunities for employees to grow personally and professionally. Her strong communication, critical thinking, organizational skills, and, of course, patience, along with her unique ability to visualize a project from beginning to end, has been instrumental in anticipating business challenges before they occur.
Kim Lawton is always thinking about what’s next. Her leadership style and strategic approach to brand-building has fueled a twenty-year career working with some of the world’s most recognizable brands. Kim’s ambitious spirit has taken her from her hometown in Northwest Minnesota to multiple U.S. cities and driven her to launch two marketing agencies, Inspira Marketing Group and Enthuse Marketing Group.
After graduating from the University of Minnesota, where she earned a dual degree in marketing and communications, Kim began her career in sales at Village Voice Media in Scottsdale, Arizona, before moving into executive roles at GMR Media, Momentum Worldwide, and Red Peg Marketing where she led campaigns for Jim Beam, Pepsi, Diageo, and Disney. In 2008, she and Jeff Snyder launched Inspira Marketing Group and grew the business to include prestigious clients such as Diageo, Nestle, and Henkel, and four offices nationwide.
While some would be happy to sit back and enjoy the ride, Kim was thinking about the possibilities for her future and considering a return to the West coast. But, as she began to research business opportunities, she became acutely aware of how underrepresented women are in the business community and had a vision to start a business that offered an opportunity to help other female entrepreneurs. In 2015, Kim approached her friend, Kristy Snyder, and asked her to partner with her on a new agency model that included a foundation to support female entrepreneurs and create a new community of thought leaders. It was through this vision that Enthuse Marketing Group and the Enthuse Foundation were born.
Kim has been featured in multiple publications, including Fortune and iMediaConnection. In her free time, she can be found on the golf course, spending time with her family, traveling around the globe, or sipping a Margarita.
Lisa Petrella has 13 years of agency account leadership experience, with seven spent working exclusively on Diageo. She’s worked across media, shopper, and broadcast in the past, but has found experiential marketing to be the best fit for her blend of energy, passion, and productivity.
Always caffeinated, Lisa can be found coaching her team, keeping up with those out in the field, and strategizing with her client partners—sometimes all at the same time.
She’s always available for a chat over Bulleit Rye Old Fashioneds and her Midwestern roots come out if challenged to a game of corn hole.
Treasure is a world-class talent having successfully published an independent magazine for over four years serving as Creative Director. Over the last decade, he worked in fashion licensing, gaining experience with top tier brands such as Calvin Klein, Reebok, and Tommy Hilfiger; previously, he worked at Mark Ecko Enterprises.
Treasure is a creative “jack of many trades” having worked as designer, brand manager for an Olympic athlete, and having consulted on consumer wearable technology social strategy campaigns, activations for FILA Heritage Brand, and branding for American luxury home audio leader, McIntosh Labs.
Jean Woo graduated from Amherst College and brings over ten years of marketing experience, including over five years in the spirits industry. Jean’s marketing background across analytics, insights, and trade marketing helps her develop and grow marketing programs to be impactful and rooted in data.
She is passionate about her team and works to ensure each member is empowered as a contributor and true asset to the mission. In her free time, Jean loves playing golf and all things food.
You’ll find her playing golf courses wherever she travels and always checking out new restaurants and foods to recreate dishes and entertain at home.
A graduate of The Catholic University of America in Washington, DC, Ryan brings deep spirits category knowledge to his position. He has worked on Diageo’s Single Malts portfolio and Crown Royal, as well other spirits suppliers and companies.
Besides spirits, Ryan has a huge passion for gaming and, after-hours, can be found drinking a Bulliet Rye Old Fashioned.
Maria Massa is a firm believer in working hard while quirking hard. Her first endeavor into the spirits industry was as the self-proclaimed Ambassador Harassador supporting Diageo at MKTG. It was in this role that she honed her craft for delivering thorough education with a dollop of goofiness, a pinch of puns, and a sprinkle of bad-dad jokes. Maria has since gone on to support brand education and operational systems as a Brand Manager for a craft beer startup and as a Senior Operations Manager on the Diageo business.
Jack Bair graduated from Loyola University of Maryland with a concentration in Marketing and has been at Enthuse for two years. In his role, Jack contributes to program management and general administration.
Previously, he worked in account management with other experiential marketing agencies such as IMG | WME and Lead Dog Marketing. After hours, you will most likely find Jack juggling a soccer ball and rooting for his favorite team, Manchester United, with a glass of Lagavulin.
Chelsea Catania thrives on the unique passion and pulse of the premium spirits industry. Her ten-year career has been spent representing a who’s who of premium spirits producers. Chelsea has also been the front-of-house face of some of New York’s most-loved hot spots and the force behind a sizzling cocktail program for a popular NYC steakhouse. She’s earned Mexico’s Consejo Regulador del Tequila (CRT) certification and holds a bachelor’s degree in psychology. Known by her peers as a problem solver and an action taker, Chelsea is also an avid hiker who is learning to surf the waves and fly the friendly skies.
Sarah Tilton specializes in getting the job done. Sarah has six years of spirits industry experience. Known as a problem solver, she specializes in trade strategy, event strategy and execution, development of branded tools for the field network, and overall logistics.
Sarah is from a big Texas family and enjoys boxing in her spare time.